Gap Fill - Company Logos - Level 5


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   circles      events      examples      expert      glass      instantly      just      logo      monster      name      new      payments      powerful      research      stores      strategy      symbol      them      word      wordless  
The credit card company Mastercard is removing its from its logo. It will follow Apple and Nike in having a that has no writing. Mastercard traditionally used a logo that had overlapping yellow and red with the word "Mastercard" written on . It has decided to drop the "Mastercard" and use just the two circles in a logo. The new logo will be the on its credit cards and in and at sports . The company said over 80 per cent of people recognized the new symbol without the word "Mastercard".

Mastercard did much for more than 20 months on how recognizable the wordless logo was. The logo is part of a wider to move from being a credit card company to a digital company. The world is full of well-known logos that have no words. Apple's bitten apple logo and Nike's swoosh are . Most logos of apps on smartphones are symbols. A design said a small logo on a phone or watch needed to be . He said: "You're trying to optimize for a very small piece...of ....A 10-letter name is kind of a ."

Try the Company Logos - Level 6 gap fill.

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