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South Korean pop music (K-pop) is now very
worldwide. In the past few
, the boy band BTS has had a lot of success in America and Europe. They became the
K-pop band to have a
one song on the US music
. The popularity of K-pop has caused
record labels to put more money into Korean bands. The world's biggest music
, Universal Music Group, will join a live-
music platform set up by Korea's
record labels. Universal will invest in Big Hit Entertainment. This is the
that BTS belongs to.