Pop music from South Korea (K-pop) has very popular around the world. In 2012, the South Korean artist Psy the most views ever on YouTube with his song Gangnam Style. In the past few years, the Korean boy band BTS has considerable success in America and Europe. They the first K-pop band to have a number one on the US music charts. The popularity of K-pop has major record labels to more money into Korean acts. The world's biggest music label, Universal Music Group, has it will join a live-streaming platform up by Korea's major record labels. Universal will in the platform launched last year by Big Hit Entertainment, the company BTS to.
Another Korean pop group, the girl band BLACKPINK, is also to become popular worldwide. Universal has up with their label, YG Entertainment. The chairman of YG said: "We will closely with the biggest music company, Universal Music Group, globally for the successful global debut and promotion of BLACKPINK. In addition, we will our best to other YG artists to through into the North American and European markets." YG added: "Music and real talent above culture and language and no boundaries. Through this partnership we we can truly showcase our artists' potential on a bigger scale. We forward to what's to come in the future."