Pop music from South Korea (K-pop) has become very popular around world. In 2012, South Korean artist Psy received most views ever on YouTube with his song Gangnam Style. In past few years, the Korean boy band BTS has had considerable success in America and Europe. They became first K-pop band to have number one on US music charts. The popularity of K-pop has caused major record labels to put more money into Korean acts. The world's biggest music label, Universal Music Group, has said it will join live-streaming platform set up by Korea's major record labels. Universal will invest in platform launched last year by Big Hit Entertainment, company BTS belongs to.
Another Korean pop group, girl band BLACKPINK, is also set to become popular worldwide. Universal has teamed up with their label, YG Entertainment. chairman of YG said: "We will work closely with biggest music company, Universal Music Group, globally for successful global debut and promotion of BLACKPINK. In addition, we will do our best to help other YG artists to break through into North American and European markets." YG added: "Music and real talent rise above culture and language and have no boundaries. Through this partnership we feel we can truly showcase our artists' potential on bigger scale. We look forward to what's to come in future."