Pop music from South Korea (K-pop) has become very popular the world. 2012, the South Korean artist Psy received the most views ever YouTube his song Gangnam Style. the past few years, the Korean boy band BTS has had considerable success America and Europe. They became the first K-pop band to have a number one the US music charts. The popularity K-pop has caused major record labels to put more money Korean acts. The world's biggest music label, Universal Music Group, has said it will join a live-streaming platform set up by Korea's major record labels. Universal will invest in the platform launched last year Big Hit Entertainment, the company BTS belongs to.
Another Korean pop group, the girl band BLACKPINK, is also set to become popular worldwide. Universal has teamed with their label, YG Entertainment. The chairman YG said: "We will work closely the biggest music company, Universal Music Group, globally the successful global debut and promotion BLACKPINK. In addition, we will do our best to help other YG artists to break through the North American and European markets." YG added: "Music and real talent rise above culture and language and have no boundaries. Through this partnership we feel we can truly showcase our artists' potential a bigger scale. We look forward to what's to come the future."