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The CEO said 
 jeans could last for a 
. Skinny jeans are out and "balloon jeans" are in. He said: "The last 
 denim cycle was driven by skinny jeans. That 
 lasted about 10 years." He said skinny jeans would not go away, "but 
, right now we are seeing a very 
 demand for these 
 fits". Levi's CFO said: "Some 
 in 2020, we came up with the balloon jeans, and we have seen 
 becoming a lot more 
."