TikTok will allow 10-minute videos. It started in 2018 with one-minute videos. That tripled to three minutes in 2021. A company spokesperson said the company wants to "enrich the TikTok experience." Longer videos may give people more time "to create and be entertained".
Longer videos means TikTok will rival YouTube. However, young people like shorter videos. They could move to other websites where they can look at many videos quickly. Longer videos may increase TikTok's profits because they are easier to make money from. TikTok has more than one billion monthly active users.