5-speed listening (Advertisements - Level 3)

Amsterdam bans public ads for meat and fossil fuels


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READING:

Amsterdam has banned public advertisements for meat and fossil fuel products. This means there will be no ads for burgers, chicken nuggets, petrol cars, and airlines in Amsterdam's streets, train stations, and other public places. The ban is to help move Amsterdam towards its target of being carbon neutral by 2050. One aim is for local residents to halve how much meat they eat. The city is the world's first capital to take such action. Environmentalist Hannah Prins said the ban on meat advertising is similar to the one on cigarette products. The number of smokers went down because of that. Ms Prins said it was "weird" that people were once allowed to smoke in public.

Two groups in Holland are unhappy that they can no longer advertise their products. The Dutch Meat Association called the ban "an undesirable way to influence consumer behaviour". It added that meat "delivers essential nutrients and should remain visible and accessible to consumers". Similarly, the Dutch Association of Travel Agents and Tour Operators said the ban was too strict and unfairly limited their ability to do business. Climate activist Andrea Mancuso disagreed. He said ads that lead to more fossil fuels being used damages the environment. He said: "By becoming the first capital to legally ban fossil fuels and meat advertising, Amsterdam is… setting a global standard."

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