Speed Reading — Advertisements - Level 3 — 300 wpm

Now do this put-the-text-back-together activity.


This is the text (if you need help).

Amsterdam has banned public advertisements for meat and fossil fuel products. This means there will be no ads for burgers, chicken nuggets, petrol cars, and airlines in Amsterdam's streets, train stations, and other public places. The ban is to help move Amsterdam towards its target of being carbon neutral by 2050. One aim is for local residents to halve how much meat they eat. The city is the world's first capital to take such action. Environmentalist Hannah Prins said the ban on meat advertising is similar to the one on cigarette products. The number of smokers went down because of that. Ms Prins said it was "weird" that people were once allowed to smoke in public.

Two groups in Holland are unhappy that they can no longer advertise their products. The Dutch Meat Association called the ban "an undesirable way to influence consumer behaviour". It added that meat "delivers essential nutrients and should remain visible and accessible to consumers". Similarly, the Dutch Association of Travel Agents and Tour Operators said the ban was too strict and unfairly limited their ability to do business. Climate activist Andrea Mancuso disagreed. He said ads that lead to more fossil fuels being used damages the environment. He said: "By becoming the first capital to legally ban fossil fuels and meat advertising, Amsterdam is… setting a global standard."

Comprehension questions
  1. What food will not be advertised in public besides meat and burgers?
  2. What does Amsterdam want to be by 2050?
  3. What does Amsterdam want people to halve?
  4. What did an environmentalist liken the advertising ban to?
  5. What did the environmentalist say was weird?
  6. How many groups does the article say are unhappy about the ban?
  7. What did a meat association say meat delivers?
  8. What did a tour guide association say the ban limited the ability of?
  9. How many capital cities around the world have banned ads for meat?
  10. What did a climate activist say Amsterdam was setting?

Back to the public advertisement ban lesson.

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