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Pop music from South Korea (K-pop) has become very
around the world. In 2012, the South Korean
Psy received the most
ever on YouTube with his song Gangnam Style. In the
few years, the Korean boy band BTS has had considerable success in America and Europe. They became the first K-pop band to have a
one on the US music charts. The
of K-pop has caused major record labels to put more money into Korean
. The world's biggest music label, Universal Music Group, has said it will join a live-streaming
set up by Korea's major record
. Universal will invest in the platform launched last year by Big Hit Entertainment, the
BTS belongs to.